Why Your E-Commerce Sales Are Dropping (And How to Fix It)

Why Your E-Commerce Sales Are Dropping (And How to Fix It)

The Silent Killer of E-Commerce Growth

Running an e-commerce business today is harder than ever. Competition is fierce, ad costs are skyrocketing, and customers have more choices than they can process. If you’re still relying on manual DMs, slow customer service, and guesswork in marketing, you’re already losing sales without even realizing it.

The painful truth? Most businesses don’t even know where they’re leaking money. They assume that low conversion rates, abandoned carts, and slow customer responses are just part of the game.

But here’s the reality: If you’re not automating, you’re falling behind.
And it’s costing you tens, if not hundreds of thousands of dollars per year.

Let’s look at a real-life example of an e-commerce business that was drowning in inefficiencies—and how they transformed their sales, customer experience, and profit margins using ManyChat automation

The Pain: A Business on the Edge of Stagnation

We worked with a mid-sized e-commerce business selling high-end organic skincare products with an average order value (AOV) of $65. The business was already running Facebook and Instagram ads but struggled with:

Social Media Engagement Didn’t Convert

  • The brand had over 10 000 followers on Instagram, but less than 1% of people who engaged with posts actually turned into customers.

  • Despite getting hundreds of DMs and comments, their team couldn’t manually keep up - leaving potential buyers unanswered.

Cart Abandonment Was Killing Profits

  • Over 70% of visitors who added items to their cart never checked out.

  • They sent manual follow-up emails, but open rates were a depressing 15%, and almost no one returned.

Customer Support Was Overwhelmed

  • Their tiny team was flooded with the same repetitive questions every day:

    • “Do you ship to X country?”

    • “What’s your return policy?”

    • “Is this product good for sensitive skin?”

  • Instead of focusing on marketing and scaling, the founder was spending hours answering DMs and emails.

High Ad Costs and Wasted Traffic

  • Facebook and Instagram ads were bringing in thousands of visitors, but 90% left without taking action.

  • They had no way to retarget engaged visitors effectively.

The Result?

  • Low conversion rates.

  • Frustration and burnout.

  • Revenue stuck at a plateau.

The Turning Point: Implementing AI-Driven ManyChat Automation

We designed and implemented a 4-stage ManyChat automation to turn their social media engagement into sales, recover lost revenue, and reduce manual workload.

Stage 1: Turning Social Engagement Into Direct Sales

Challenge: Thousands of comments and DMs, but no structured sales process.

Solution: Comment-to-Messenger Automation

  • Whenever someone commented on an Instagram or Facebook post with a specific keyword (e.g., "Glow"), ManyChat instantly sent them a personalized DM:

    • "Hey [Name]! Want to try our best-selling Glow Serum? Here’s 10% off just for you! 🎉 Tap below to claim."

  • Captured emails & phone numbers before revealing the discount.

 

Impact:

  • 2,500+ new subscribers in 30 days
  • Lead-to-sale conversion: 14.3% (vs. 1-2% industry average)
  • 88% Messenger open rate (vs. 20% email open rate)

Stage 2: Recovering Lost Revenue from Abandoned Carts

Challenge: 7 out of 10 visitors abandoned their cart without completing a purchase.

Solution: Automated Multi-Channel Follow-Ups:

  • Messenger Reminder (15 min after abandonment):

    • "Hey [Name], you left something in your cart! Complete your order within 2 hours and get free shipping!"

  • Instagram DM Follow-Up (3 hours later):

    • "Still thinking about it? Here’s what our customers love about this product!" (with a testimonial)

  • SMS + Email (24 hours later):

    • "Last chance! Your cart expires soon. Use code REMINDER10 for 10% off."

Impact:

  • Cart recovery rate increased from 30% → 62%
  • $78 average order value (AOV) (vs. $65 before)
  • 25% of recovered customers made a second purchase within 30 days




What’s Next?
How to Skyrocket Your Order Value and Cut Customer Support Workload in Half

What if I told you that your business is not just losing sales from abandoned carts—but also leaving money on the table with every completed purchase?

What if every customer spent 20-30% more per order?
What if you could automate upsells and cross-sells without lifting a finger?
What if you never had to answer another “Do you ship to my country?” DM again?

Next week, on Feb 11th, I’ll share Part 2 of this case study—where we’ll dive into:

- How to Increase Order Value with AI-Powered Upsells & Cross-Sells
- How to Automate Customer Support and Reduce Workload by 42%

Meanwhile, check out ManyChat for yourself or contact me if you need help setting it up.

Set a reminder for Feb 11th - because you won’t want to miss this.